Guaranty Home Mortgage Company
- Case Study
The rebranding of Guaranty replaced the dated “bank” green concept with a fresh, modern identity. The “open door” theme was chosen not only to evoke the warmth of home, but also to illustrate how easily Guaranty helps clients achieve homeownership.
As part of this transformation, Guaranty’s B2B website was expanded and revitalized with a clean, contemporary design.
“What a wonderful group to work with, and I could not recommend them more to other businesses.” – Heather Kent, former VP, Director of Marketing at GHMC
Beyond the creation of comprehensive brand standards, the rebrand extended across stationery suites, flyers, guides, social media posts, email marketing, trade show materials, and much more.
To further support their evolving identity, a separate website was launched for Guaranty’s Retail division, featuring a look and feel tailored to resonate with consumers.